Campaign creative | Media management | Social media

Wellington’s Public Transport Authority Metlink recently launched contactless payments across its bus and train services with the ‘Get on with it!’ campaign. Within the first week, thousands of passengers were using their debit or credit card to travel across the region, making the choice to use public transport easier than ever.

My role in this project was managing the earned media for the rollout of VISA and Mastercard payments across the transport network — media releases, preparing key messages, responding to journalist’s queries, proactive media pitching and media monitoring. I also helped oversee social media content and community management to answer customer queries.

Not only did I work on the ‘Get on with it!’ campaign, but I also feature as talent in the creative displayed on billboards, bus stops, and digital screens across the city.